Who are we? – Part V: Laura Waldén

1.) Name, title, how long have you worked at Spatineo?Laura Waldén
Laura Waldén, Marketing Assistant, worked at Spatineo since March 2014.

2.) What do you do at Spatineo in practice? Tell us about your typical work day!
I’m responsible for marketing at Spatineo and my work include various tasks with planning and carrying out marketing operations. I’m responsible for website updates, social media channels, outbound marketing, market research and CRM maintenance. I also take care of regular external communications such as sending product updates to customers. Fair & conference arrangements and organising customer events are also a part of my job.

It’s hard to describe my regular working day as my tasks vary so much. However, every week I spend time on updating marketing materials and on creating new materials such as newsletters. It requires constant vigilance to keep the marketing and communications of our fast growing company up to date. There is also quite a lot of work around fairs as Spatineo is attending a fair or a conference somewhere in Europe nearly every second week. In addition, a website renewal project has kept my days busy this spring.

3.) What is the best thing about your work?
I love to work in an innovative and fast-growing company. I have a great vantage point to see what’s happening in both sales and product development and I’m learning so much every week. It’s inspiring to continuously develop better ways of working as well as try things that haven’t been done before and face unpredictable phenomena. It was, for example, really exciting to follow how the marketing of our very first webinar proceeded this spring.

4.) If you are a tourist in a foreign city, which map service do you use? Why?
When traveling in Finland, I usually navigate with iPhone maps. In abroad, I use Google offline maps that I download to my mobile phone before the trip. They are useful as they work also without data roaming. Sometimes I also might just ask the locals for directions. That way you might not only get the best directions but also some recommendations for good restaurants or interesting sights nearby.